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The internet has transformed the way we shop, and you can now shop the latest trends in shoes and ladies boots online at stores like House of Fraser at the click of a mouse. While the online shoe-shopping trend continues to grow, can it ever really compete with being able to walk into a real store and actually try on shoes before you buy them? We take a look at the pros and cons of shopping for shoes online.

The pros

Shopping for shoes definitely gives you more choice. Depending on where you live, there might be only a handful of shoe shops in town that cater to your own individual style. Online, you’ll find endless boutiques and shoe specialists from around the globe at your disposal.

Men and women with larger shoe sizes or wider feet can have trouble finding shoes that fit correctly. This is far less of a problem online where you’ll find plenty of retailers that specialise in larger and wider fits. You can even measure your own feet and then have shoes made especially for you, so they’re guaranteed to fit.

Some of the benefits of online shoe shopping apply to shopping for anything online. One is that you can shop whenever you want, 24/7, as online stores never close. This is great for busy workers who don’t have time to shop through the week while they’re working. Shopping online also saves you a trip into the city, so you’ll save on petrol and gas and car park fees too.

Shopping online for shoes is also a great way to make savings. Often when you buy shoes from a regular shoe store, the store adds a little to the price so they can make a profit. Online, where competition is fierce and where you can often purchase from the shoemaker direct, you can often find the shoes you want at a far cheaper price.

The cons

When you’re not able to view the shoes themselves, only a photograph of the shoe in question, it can be hard to get a feel for the colour and materials used. But many sites now feature 360-degree images of shoes, as well as videos of models wearing and walking in the shoes that they have for sale.

Obviously not being able to try on a pair of shoes before you buy them is a major drawback. Feet come in all shapes and sizes, and just because you’re a size 8 doesn’t mean that all size 8 shoes will be a perfect fit for you. However, most online shoe retailers are aware of the problem and have really flexible returns procedures in place. Most online shoe retailers provide a bag for you to ship items back to them, and many offer free return shipping too.


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